Free eBay Keyword Research
eBay buyers search differently than Amazon or Google buyers — they include brand, model, size, and condition in the query. We generate 20 eBay-flavored phrases with intent tags, competition, and a 0-10 score telling you which to include in your 80-char title.
Three steps.
Zero friction.
- 01
Type a seed keyword — your product's category or model.
- 02
Click Research. You get phrases ranked by title-fit score.
- 03
Pull the top 4-6 phrases into your eBay title and item specifics.
Why eBay keyword research is its own discipline
eBay search isn't Amazon search. eBay's Cassini algorithm is title-heavy and exact- match-sensitive. Buyers type queries like "nike air max 90 size 10 white new" — full sentences with brand, model, attribute, condition all in one string. If your title doesn't contain those exact tokens, you don't rank for the query.
That means eBay keyword research is structurally different from other marketplaces. You're not just looking for high-volume head terms — you're looking for the specific attribute combinations buyers add to their search. A "buyer-ready" phrase on eBay usually contains 4-6 tokens including condition; a "research" phrase is shorter and broader.
Use the title-fit score to prioritize. eBay titles are 80 characters, so you can fit maybe 4-6 distinct keyword phrases. Pick the highest title-fit scores that don't overlap on root tokens. Dump the rest into item specifics — Cassini indexes them too, and item specifics are surfaced as filter chips for buyers.
Frequently asked questions
Turn one-off fixes into a full eBay growth system.
Free tools help you fix one listing at a time. ListerRank Pro audits, rewrites, and tracks your entire catalog — so you spend minutes, not weekends, on SEO.
- Auto-audit every listing on SEO, media, content & trust
- Bulk-generate titles, tags & descriptions in one run
- Track keyword rank & fix drops before they cost you sales
- Export straight to Amazon, Etsy, eBay & TikTok Shop