Are these eBay tools free?

Yes. Every eBay tool on ListerRank is free with no signup. AI tools require a quick bot-check to prevent automated abuse, but there's no per-user usage limit for normal sellers.

Do these tools work for eBay UK, EU, and AU?

The listing generators (title, description, item specifics) work for any eBay marketplace. The fee calculators use US fee structures by default — if you sell on eBay UK or AU, double-check current rates as final value fees vary by region and category.

What's the right eBay title length?

eBay caps titles at 80 characters. Lead with the brand and core item ("Nike Air Max 90 Mens Sneakers"), then add the highest-value descriptors a buyer would type. Avoid attention-grabber spam (L@@K, WOW, NEW!) — Cassini ignores them and they crowd out real keywords.

How does eBay's final value fee work in 2026?

Final value fee is a percentage of the total sale (item price + shipping + tax) and varies by category — most categories sit at 13.25% up to $7,500, with a $0.30 per-order fee. Promoted listings add the ad rate. The Final Value Fee Calculator runs the math by category.

Why do item specifics matter so much?

Item specifics are the structured filters buyers use to narrow eBay search (brand, size, color, condition, etc.). Cassini prioritizes listings with complete required + recommended specifics, and listings with missing specifics often don't appear in filtered search at all.

Are promoted listings worth it?

Promoted Listings Standard charges a percentage of the sale (you set the rate) only when the buyer clicks the ad and purchases within 30 days. For competitive categories the answer is usually yes — use the Promoted Listings Calculator to find the break-even ad rate.

ListerRank for eBay

Free eBay Seller Tools for 2026

Listing, fee, and research tools for eBay sellers — built around the 80-character Cassini title limit, category-specific final value fees, item specifics that drive search, and how buyers filter on eBay in 2026.

Open the eBay Fee Calculator Browse all 12 tools

12Free eBay tools

80Cassini title cap

13.25%Final value fee

No loginInstant access

Free eBay SEO Tools

Cassini, eBay's search engine, ranks by title match, item specifics completeness, seller performance, and sale-through rate. These tools cover the on-page side: title, item specifics, and listing structure.

Listing Analyzer

SEO

Score your eBay title, description, and specifics for Cassini keyword coverage and conversion — with concrete fixes.

Open tool

Free eBay Listing Generators

eBay titles are capped at 80 characters and item specifics drive both ranking and the left-rail filters buyers use. These generators give you titles, descriptions, and item specific sets that work with Cassini, not against it.

Title Generator

Listing

Generate eBay titles that pack maximum keyword density into the 80-character Cassini limit.

Open tool

Description Generator

Listing

Generate an eBay-ready description with a spec table, bullet list, and policy block buyers actually read.

Open tool

Category Finder

Listing

Describe your product, get the three best-fit eBay leaf categories with reasoning and confidence scores.

Open tool

Item Specifics Generator

Listing

Generate 8-14 eBay item specifics (Brand, MPN, Color, Size, Material…) ranked by buyer importance for your category.

Open tool

Free eBay Fee & Profit Calculators

eBay's fees change by category, store subscription, and promoted listing tier. These calculators show your real take-home — final value fee, payment processing, store discount, and promoted listing rate included.

Fee Calculator

Pricing

See your real eBay take-home: insertion fee, final value fee, and per-order payment processing breakdown.

Open tool

FVF Calculator

Pricing

Calculate eBay final value fee by category — rates vary 3% to 15% depending on what you sell.

Open tool

Profit Calculator

Pricing

Plug in price, shipping, and costs to see your real eBay take-home after final value fee and payment processing.

Open tool

Promoted Listings Calculator

Pricing

Calculate eBay Promoted Listings cost, break-even ad rate, and profit after final value fee — per sale and monthly.

Open tool

Store Subscription Calculator

Pricing

Figure out which eBay Store tier (Starter, Basic, Premium, Anchor, Enterprise) saves you the most by listing volume.

Open tool

Shipping Fee Calculator

Pricing

Estimate eBay shipping cost vs. what you charge buyers — see your true per-order shipping profit or loss.

Open tool

Free eBay Keyword & Category Research

Pick the right category to unlock the right item specifics, and find the long-tail keywords buyers type into eBay search rather than Google.

Keyword Research

Research

Generate eBay-specific buyer search phrases with intent and competition signals for Cassini ranking.

Open tool

How eBay SEO (Cassini) works in 2026

Paste your item

Brand, model, condition — that's all we need. No eBay account link, no auth tokens.

Get a Cassini-ready listing

Title under 80 chars, item specifics filled, fee math done. Built around how Cassini actually ranks in 2026.

List with confidence

Know your real take-home before you list. Promoted-listing math included so you don't get fee surprises.

Cassini, eBay's search engine, weights three things: title relevance (does your title match the query?), item specifics completeness (are all the structured filters filled in?), and seller performance (defect rate, on-time shipping, return handling). Newer than Amazon, more flexible than Etsy — but unforgiving on incomplete listings.

Titles are capped at 80 characters. Lead with the brand and model, then the key descriptors a buyer would type. Don't waste characters on "L@@K", "NEW", or punctuation — Cassini ignores them and they push real keywords out of the title.

Item specifics are the underrated ranking lever in 2026. Every required and recommended item specific you fill in (brand, model, size, color, material, MPN, EAN) makes your listing eligible for more buyer filters and search queries. eBay actively prioritizes listings with complete specifics.

Sale-through rate and listing freshness matter. eBay rewards listings that sell, then keeps boosting them. A listing that sits for 30 days with no sales loses visibility — which is why the auto-relist / GTC strategy and competitive pricing matter as much as the title.

Premium · soon

In the queue

Get notified the moment they ship.

eBay Sold Items Checker

Research

Coming soon — get notified.

Frequently asked questions

Elite

Doing this for 500 listings?

Free tools are great for one listing. Elite generates ranked titles, tags, and descriptions for every eBay listing in bulk — one CSV in, one ZIP out.

500 bulk rows / month
Competitor gap analyzer
Magic rewrite & bulk export
7-day free trial

See Elite pricing